Anne Group is a PR and strategy agency born out of the desire to create a true alternative in the public relations world- one that understands that people and human relationships are at the heart of every media story.

The company was founded by siblings Dvory and Avichai Kerzner, with a vision to create an agency that thinks differently, acts differently, and feels different.

Dvory, with over a decade of experience in PR and strategy, began her journey in the IDF Spokesperson’s Unit, where she fell in love with the world of communications. In recent years, she has led PR and communications for leading companies and brands in Israel, using a direct, human, and authentic approach that has become her hallmark and positioned her as a distinctive voice in the industry.

Avichai, a certified public accountant with extensive experience in finance and growth, leads the company’s business development, operations, and strategy. He brings together sharp financial thinking with a genuine understanding of content and media- a combination that enables Anne Group to operate with a holistic and innovative approach.

Anne Group works with leading companies, brands, and artists in Israel, operating at the intersection of PR, business, and innovation. We focus on building precise PR strategies that translate business goals into meaningful results. Every client receives personal attention and the commitment of a true partner- with presence, attentiveness, and forward-thinking.

The name “Anne Group” was chosen as a tribute to the founders’ late mother, Chayuta-Anne, who represented family, warmth, and stability- the values that continue to guide the company today.